MP beach

Technical standards for external contractors

All videos should adhere to the following standards

Guide to delivering video content for the University of Auckland.

 

First of all and most importantly your video is representing the University of Auckland.

It will be part of the ‘shop window to the world’ and will have an impact on the reputation and image of the University.

This means it needs to comply to a set of regulations both content wise and technically.

 

Contents:

It needs to tell a story fairly and objectively.

The video needs to represent the varied groups involved as evenly as possible.

Standards of taste and decency need to be upheld, and it needs to be sensitive to different groups whether it is different religions, backgrounds or persuation.

The content needs to be understandable and aproachable to the intended audience.

You must own the IP (intellectual property) of your video and its content.

You must ensure that appropriate rights have been cleared for the external content. Images or videos ‘grabbed’ from the internet have to be cleared with the original copyright holder in writing.

Any music needs to be copyright free or cleared and paid for with the original copyright holder.

 

Technical standards;

Audio

Audio should ideally be 44.1KHz or 48KHz, 16-bit stereo. Ensure that audio levels (for both audio and video) are consistent across the media to save viewers having to constantly reach for the volume control. Audio needs to comply with the R128 standard supported by the European Broadcasting Union, where audio levels are normalised to 23 LUFS: http://tech.ebu.ch/loudness

Video

HD format (1920x1080 pixel resolution) is preferred for video, also 2K or 4K, but 1280x720 pixel is acceptable as a minimum.  Our preferred aspect ratio is 16:9 although 4:3 is also acceptable for legacy content

 

Movie formats:

.m4v — raw MPEG4 video format

.mov, mp4, m4a, QuickTime/MPEG4/Motion JPEG 2000 format / H264

.mxf – OP1A

.wmv — Windows Media Video format

.mp3 — mp3 audio files